About

Who I am, how I got here, and how to reach me for talks or press.

I'm Robert — originally from the Texas–Mexico border, currently building Reforged Labs in Ho Chi Minh City. We make AI tools for mobile-game marketers — turning performance data into creative that actually works.

Before Reforged I spent a decade in data roles at Microsoft, Google, X (the Moonshot Factory), and Waymo. I left big tech to co-found Nook (Y Combinator W22, pivoted into Reforged), dropped out of Harvard Business School to go full-time on it, and have been in Vietnam since.

Outside work I collect board games (160 and counting), redeem miles for absurd flight routings, host founder dinners around the world, and will forever talk about the superiority of breakfast tacos from the border.

Career at a glance

  1. 2023– Reforged Labs Founder & CEO — AI-driven mobile game marketing. YC W22.
  2. 2021 Y Combinator W22 batch — Reforged Labs (née Nook) accepted.
  3. 2019 Harvard Business School MBA (partial) — Left to build.
  4. 2019 Nook Co-founder — Pre-fab bathroom renovations. Acquired.
  5. 2017 Waymo Data PM — Fleet operations + ML tooling.
  6. 2016 X, the Moonshot Factory Data — Early-stage project analytics.
  7. 2014 Google Data — Ads + internal tools.
  8. 2012 Microsoft SWE — First job out of school.

Speaking topics

AI + UACreative strategyFounder psychologyStartup in VietnamYC journeyOverseas VietnameseGaming industryAI product design

For a sense of range, see recent talks.

Press & contact

For press inquiries, podcast invites, or speaking opportunities, the fastest path is LinkedIn. Past coverage lives on the Media page.